Apple Music rounded off 2022 in style by hosting its very first Africa Now event on the African continent in Accra, Ghana on December 30. This premium VIP event was attended by over 300 of the continent’s key tastemakers and industry executives, as well as some of the continent’s biggest artists including Tiwa Savage, Elaine, Ayra Starr, Black Sherif, TRESOR, Pheelz, Sauti Sol, King Promise, GuiltyBeatz and Jidenna. Dadaboy Ehiz (Africa Now Radio host) and Dotty (Apple Music 1 host and Lead Cultural Curator, Black Music, UK) were also in Accra to celebrate.
“Our first time in Ghana was unforgettable–an event unlike any other in Accra. This is an event that can really become an annual staple in the black music calendar,” Dotty said.
“Celebrating African music on the continent was the perfect way to end the year. Seeing all the stakeholders come together at the Africa Now event was indeed a great time for the music scene on the continent,” said Ehiz.
With a DJ line-up, curated by the Apple Music team that included SPINALL (Nigeria), TxC (South Africa) and DJ Aroma (Ghana), the first Africa Now event set a precedent for more successful editions to follow in its footsteps.
Apple revolutionised the music experience with iPod and iTunes. Today, the award-winning Apple Music celebrates musicians, songwriters, producers, and fans with a catalogue of over 90 million songs, expertly curated playlists, and the best artist interviews, conversations, and global premieres with Apple Music Radio. With original content from the most respected and beloved people in music, autoplay, time-sync lyrics, Lossless Audio, and immersive sound powered by Spatial Audio with Dolby Atmos, Apple Music offers the world’s best listening experience, helping listeners discover new music and enjoy their favourites while empowering the global artiste community.
