Good Mama, a detergent brand in Nigeria recently hosted the first of its kind “Naija Queen Open Market Fashion Show” across markets in Nigeria, and rewarded customers with over 10 million Naira worth of prizes, with popular influencer, Folagade Banks, hosting the event.
The market activities, which showcased the brand’s commitment to both cleanliness and style, took place in key markets: Igando, Oke-Arin, Sabo Ikorodu, Trade Fair, Mushin, and Ikotun Markets (Lagos), Baboko Market (Ilorin), Bodija and Agbeni Markets (Ibadan), and Shagamu Market (Ogun).
The fashion show transformed ordinary marketplaces into runways of creativity and glamour, with contestants competing in various categories, such as: Best Dressed, Best Head-tie Style, and the coveted Slay Mama and Slay Queen titles.
The event celebrated Nigerian fashion and highlighted Good Mama’s improved formula, featuring long-lasting fragrance, gentle care for hands, active foaming power, and superior colour protection.
Brand Manager for Good Mama, Ramat Haruna described the tour as a way of appreciating and inspiring the brand’s core customers, the courageous women who balance their aspirations with family responsibilities.
We believe that strength comes from within every Nigerian woman. The ‘Naija Queen Open Market Fashion Show’ allows us to celebrate these women, creating a fun and engaging atmosphere, introducing our enhanced product, and reward loyalty, while recruiting new customers.
“We want to show that with Good Mama, you can have powerful cleaning at an affordable price, without compromising on quality or your dreams”, Ramat stated.
Speaking on the experience, one of the winners believed the event had shown the detergent brand makes laundry easier and more enjoyable.
As the tour concluded, not a few believe the brand has successfully positioned itself as more than a mere cleaning agent but has become a lifestyle choice that appeals to fashion-conscious and savvy Nigerian shoppers alike.
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