The chairman of Outdoor Advertising Practitioners Association of Oyo State (OAPAOS), Tony Rowland Awobode has called for collaboration with the Oyo State Signage and Advertisement Agency (OYSAA) to foster industry growth.
Awobode, made the call when he led other executive members on a visit to the Director-General of OYSAA, Hon. Oludolapo Eso-Ajanaku.
The OAPAOS boss said the agency wants to work with the government to create a clear and supportive regulatory environment that encourages innovation while ensuring ethical advertising practices.
He said the visits were a significant step in strengthening our relationships with regulatory agencies and key stakeholders, reaffirming a shared vision of professionalism and mutual benefits.
Rowland said the body is ready to partner with the government in promoting sustainable advertising practices that align with urban development goals.
“I’m appealing to the government for stronger enforcement mechanisms to curb illegal practices and vandalism of advertising structures.
“Government needs to reduce bureaucratic hurdles and foster partnerships with practitioners. This will enhance its urban appeal, attract more investments, and generate significant revenue from outdoor advertising for the benefit of Oyo State.”
He disclosed; “We want to explore sponsorship opportunities for government events or initiatives, which can enhance visibility for both parties and demonstrate a commitment to community engagement and also work together on initiatives that promote innovation in advertising technology.”
The body has commenced strategic advocacy visits to key stakeholders and agencies in the state with the aim of fostering industry growth, strengthening partnerships, and enhancing professionalism within the outdoor advertising sector.
The body also extended its visit to the office of the Zonal Head of ARCON, Mrs Hadiza Bello, and the Commissioner of Police Oyo State.
The newly-elected officials who were on the entourage were General Secretary, Engr. Abe Akinbobola; Treasurer, Adedayo Labade: PRO, Anthony Abiodun; Legal Adviser, James Igene, Assistant PRO; Asiwaju Ezra Okebisi; Assistant General Secretary, Olowa Aderemilekun.
In his remarks, Ajanaku emphasised the importance of the relationship for the advancement of Oyo and its stakeholders.
Additionally, Director of Operations, Mr. Niyi Lawal assured the association of further collaboration through OYSAA’s enforcement committee.
