December, anywhere in the world is a beehive of activities. In Nigeria, it is filled with social gatherings, and celebrations. Last month was exceptional because most fun seekers, within and outside the country, accepted Nigeria as a holiday destination. And so, there were concerts, parties and many other activities to celebrate the last month and the upcoming year.
According to Friday Treat investigations, asides the billions of naira spent across the nation to celebrate ‘Detty December’, beer was discovered to be the most consumed commodity by Nigerians during the celebrations.
With the various events that ranged from music concerts to comedy shows, festivals, film premieres etc, Nigerian Breweries was quick to understand the demands of the season and joined the festive season partnering the biggest and the most attended events with brand activations, setting up beer villages that catered to thousands on a nightly basis in various cities and ultimately making the yuletide a memorable one.
By becoming part of these experiences, their various brands like Amstel Malta, Desperado, Maltina, Goldberg, Legend Twist, Star, Heineken, and Tiger also resonated with unique consumers, creating a robust connection.
Some of the events that left memories and which were supported by Nigerian Breweries include FlyTime Festival, Warri Again, The Waiter Premiere, Rema Concert, Lungu Boy Concert, Fuze Festival, Festival of Light, Joeboy Concert, OdumoduBlvck Homecoming, KCee Five Star Concert, Tombola Night, Afrovibes with Chike and Makktown Fest.
Other events include South Social, Fire, Sand Festival, Movie in the Park, Gamival, Terra Kulture Christmas Plays, Dutse Carnival, StreetLove Carnival, Element House, Meat & Greet, and Abefe Fashion Show.
They didn’t also limit the events to the cities alone, as residents in cities like Gboko, Abakiliki and Yola will likely not forget in a hurry the dose of fun they had at vatious specially curated events.
Movie lovers also had a swell time during the 2024 Detty December, courtesy Amstel Malta’s ‘Movie in the Park’, hosted in Lagos.
The much talked about ‘Rema Live in concert’, was also in partnership with Nigerian Breweries.
“This is the mother of all shows, Rema should take his flowers. I have been hearing he is good. I didn’t know he is this good. This is great. I am happy I attended this show. Thanks to the sponsors. It was a great time. I look forward to another Detty December concert in 2025,” said Okechukwu Nwokocha, a guest at the show.
His excitement wasn’t different from that of Kamire Uduak, a Lagos-based engineer who also attended the show.
“I could see Nigeria Breweries was part of the brands that sponsored the show. I love the way the brand is making sure this December is fun for everybody. This is just too much. I wish other brands would emulate this. At least, we have relieved so much stress and tension. The show was a big bang.”
Talking about the reason behind the brand’s involvement in this year’s Detty December activities, Sandra Amachree, the Head of communications marketing of NB PLC, said the brand is committed to ensuring that Nigerians have a good time always.
“Our goal at NB PLC has always been to create experiences that bring people together in celebration and enjoyment,” she said.
“This past Detty December, we were thrilled to see individuals and communities across Nigeria come alive with the energy at the concerts, carnivals and cultural showcases that we sponsored.
“It was a season of togetherness, laughter and unforgettable moments and we are proud to have played a part in making it so special,” she added.
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