Christmas is coming in less than two months, and people are more inclined to get gifts or make various purchases at this time. Considering the current economic situation, it’s better to think of more impactful gifts for friends and family besides monetary gifts and getaways.
Here are five strategic ways to boost your friends and family business more effectively.
- Referrals
You can refer them to people. Technology has made this quite easy by telling and showing people through social media about the value that they create.
- Create connections
This would mean networking. This might be similar to referrals; however, you can intentionally introduce your friends to people who can patronise them or provide value for their businesses. Christmas is often that period when events happen in their numbers. You can sell what they do or pitch them to prospects, even in their absence.
- Offer your skills
There are different ways to be available and support your friend’s business during Christmas. You could be a listening ear, serve their business with your skills, move things around and show up for them when they are having sales or exhibitions.
- Invest by paying for services or in shares.
Another way to support your friend’s business is to pay for their services or products for sale. It would give them joy that you chose to put your money into their business instead of another’s, even if it’s not a frequent activity.
- Ask questions about their progress.
If you want to support your friend’s business during Christmas, it is important to ask how they’d prefer you to be there for them. Genuinely seek answers as opposed to creating assumptions and walking in the same.
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