Music Executive and founder of Mavin Records, Don Jazzy has said engaging in giveaways to promote songs or albums does not guarantee that it will sell.
He stated that no music work will sell if people don’t like it, urging young artistes to be more dedicated to their craft and promote their songs well.
He was speaking against the backdrop of the success recorded by Davido with his Timeless album, saying he was impressed with how Davido, didn’t rely on his personality as a music star not to promote his new music project.
Don Jazzy who also charged young artistes in the music business to borrow a leaf from Davido’s style of promoting his album without riding on the wave of his popularity alone.
Davido has been breaking records with the album since its release two weeks ago, topping Apple Music charts and other music platforms across the globe.
The singer returned to music with the project after taking a break for four months to get over the death of his son, Ifeanyi.
Since his return, he has been busy marketing his album and preaching the gospel of his new music project to everyone within and outside the country, a move that has impressed Don Jazzy.
In a Twitter post made to appreciate Davido’s marketing strategies, Don Jazzy said he is impressed by what Davido is doing to take his album to every part of the world, calling on young Nigerian artistes to take a cue.
According to him, “If you have money for a music video, pls shoot a video. But you see this video right here, it’s free of charge but priceless. If you know you know.
“Dear artistes hope you can see how Davido is marketing his album. He didn’t form oh I’m OBO so everybody will cop my shit. Marketing the beautiful project that you worked hard on does not reduce your swag.“
Also speaking about sharing gifts and engaging in inducing people to promote one’s work, Don Jazzy added that “Some of us do giveaways because we like giving and we want to give. If the masses don’t like your work e do go blow. Giveaway or no giveaway.”
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