LAFARGE Africa Plc., a leading innovative and sustainable building solutions company, marked the successful conclusion of its Retail Energizer Promo with a vibrant reward event held in key market clusters across Lagos and the South West Region to appreciate steadfast commitment of retailers and block makers.
The six-week loyalty programme, which concluded in September 2023, aimed to encourage, acknowledge, and reward retailers for consistently purchasing Lafarge products.
The initiative, which targeted retailers in three distinct bands, required participants to meet the agreed minimum order quantity (MOQ) for six consecutive weeks to qualify for the enticing rewards on offer. The rewards included a 43” Smart TV, a 90-litre table refrigerator, or a 50kg bag of rice, catering to the diverse preferences of the participants.
At the various reward ceremonies, senior officials from Lafarge Africa Plc. commended the dedication of the retailers and block makers, emphasising the pivotal role they play in the company’s success. The presentation of prizes was preceded by speeches that underlined Lafarge’s commitment to fostering enduring partnerships and mutual growth.
Thompson Ukpebor, Head of Sales, Lagos, Lafarge Africa Plc., expressed delight at the success of the Retail Energizer Promo and its positive impact on the company’s relationship with retail partners.
He stated, “At Lafarge, we are all about promises kept. We appreciate every effort our customers bring to the table. Today is a day to live up to that promise we made.”
Addressing the gathering at both the Ibadan and Abeokuta events, Tunde Odufote, Head of Sales, West, Lafarge Africa Plc, expressed heartfelt gratitude to the retailers for their outstanding sales performance during the promotional period. Additionally, he extended an encouraging invitation to retailers who did not partake in this year’s edition, urging them to actively engage in subsequent promotions.
Mrs. Akinwunmi Ojewunmi a sub-dealer and prize winner at Oregun, expressed her excitement. She said: “Lafarge cement is of high quality, and they have specific plans in place, especially for us sub-dealers. It’s evident now; they’ve remembered us. In contrast to some other competitive markets where we’re often overlooked, Lafarge stands out by extending benefits not only to their top dealers but also to us. We appreciate Lafarge for consistently acknowledging and remembering our contributions.”
The Lafarge Retail Energizer Promo not only served as a testament to the company’s commitment to customer satisfaction but also reinforced its position as a leading player in the construction and building materials industry. As Lafarge Africa Plc. looks ahead to the coming year, it remains dedicated to exploring innovative ways to strengthen its relationships with retailers and block makers, ensuring a mutually beneficial future.
