Meta, the parent company of social media giant Facebook, has launched a payment feature on its messaging service WhatsApp for users and local business owners in Brazil.
According to the company’s website, Brazilian WhatsApp users can now make payments to businesses via the app’s end-to-end encrypted chat.
The feature operates similarly to a shopping app, where customers can search for goods or services provided by local businesses, add them to a virtual shopping cart, and pay for the transaction.
In a statement, the company said that “It’s now possible to pay for goods and services using Mastercard and Visa debit, credit and pre-paid cards issued by the numerous banks participating in the service.
Small businesses using the WhatsApp Business app can link a supported payment partner — such as Cielo, Mercado Pago or Rede — and create an order within the app to securely accept payments from their customers.”
The company assured users that the payment method was secure, with encrypted and securely stored card numbers and unique payment PINs required for each transaction.
While the feature is currently only available in Brazil, Meta has plans to make it available in other countries.
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