During the Entertainment Week Lagos (EWL) 2023, the Minister of Art, Culture, and the Creative Economy, Hannatu Musawa, took centre stage on December 14, emphasising the government’s pledge to bolster the country’s creative industry.
This event, celebrating African ingenuity, served as a platform for Musawa to reaffirm the administration’s dedication to fostering the nation’s artistic and entertainment community.
Addressing a diverse audience of creators, industry stakeholders, and artists, Musawa encouraged Nigerians to embrace their creativity and honour diversity, underscoring the potential of artistic expression to elevate Nigeria’s global standing. She unveiled initiatives orchestrated by the Ministry of Arts, Culture, and the Creative Economy, aimed at positioning Nigeria as a dominant force in global cultural realms.
Musawa stressed Nigeria’s existing global presence in music and passion but highlighted untapped potential in domains like architecture, design, gaming, and culinary arts. She rallied for collective efforts to redefine Nigeria’s creative landscape and invited public participation to support initiatives securing Nigeria’s lasting prominence on the world stage.
“We here at the Ministry of Arts, Culture, and the Creative Economy have been working tirelessly to create the right framework and different initiatives that will propel us beyond our current growth, leapfrogging us to a position of dominance in global cultural affairs. Our music and passion are already at the forefront of conversation worldwide, yet our full spectrum of creativity remains untapped”, Musawa stated during her address.
Encouraging public engagement, Minister Musawa outlined the ambition to establish Nigeria as a beacon of creativity and excellence. Her call resonated with EWL participants, signalling a joint effort to reshape Nigeria’s creative narrative.
The minister’s address signifies a pivotal moment in the government’s commitment to propel Nigeria’s ascent in the global creative arena. As Nigeria embarks on this ambitious decade of creativity, the spotlight is firmly on the nation to redefine its cultural narrative and unveil the richness of its creative tapestry to the world.
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