AS part of its contributions to promotion of oral hygiene among students and people in the underserved communities in Nigeria, a consumer goods company, Procter and Gamble, has partnered with the Federal Ministry of Health and the Lagos State ministries of Education and Health to take the sensitisation outreach down to some schools and communities in Lagos and Abuja.
The company in a statement on Monday said that the essence of oral health education is to ensure that students particularly in primary and secondary schools as well as children in the underserved communities know and understand why they need to keep their teeth healthy and how.
According to the head of Corporate Communications, AMA sub-Saharan Africa of the company, Cassie Jaganyi, the health and education outreach is part of activities by P&G to commemorate this year’s World Oral Health Day(WOHD).
While advising the students to take care of their oral health by brushing their teeth twice daily and in a proper way, she said this year’s WOHD, themed: ‘Be Proud of Your Mouth,’ was simply a call to action for everyone globally to value and take care of their oral health and make the right decisions to protect it.
Jaganyi explained that P&G had made it a yearly routine, particularly on the occasion of WOHD, to reach out through its Oral-B brand to schools and underserved communities, noting that over 2,000 students were sensitised in Lagos alone last year with the message of brushing twice daily.
She added that the company on a yearly basis also reaches no fewer than one million people, including students in Nigeria, with free dental checks and kits.
She said: “Oral-B has always been committed to promoting good oral hygiene practices, and it believes that partnering with relevant government ministries, health and education in particular, will go a long way in achieving its goal of improving oral health in Nigeria.”
She noted that the sensitisation is concurrently being carried out both in Lagos and Abuja and that the company would not relent in its contribution to oral hygiene and general wellness and education in Nigeria.