As Nigeria celebrated its 64th Independence Day, Spotify joined the festivities with “The Sounds of Nigeria” campaign. This campaign aimed to honour the country’s rich musical heritage, which has long been a unifying force and a source of pride for Nigerians.
And so, from Sunday, September 29, to Thursday, October 3, music lovers were able to discover music destinations celebrating Nigerian independence within the Afro and Afrobeats hubs on Spotify.
This selection of destinations included the Good Old Naija Days, Naija New School, Naija No Dey Carry Last and the Sounds of Nigeria. The Good Old Naija Days took listeners on a nostalgic journey through the classic hits that have defined Nigerian music over the years. This destination featured timeless songs from legendary artists that have shaped the nation’s musical landscape.
Naija No Dey Carry Last celebrated the resilience and spirit of Nigerian music. This destination showcased the songs that have inspired and uplifted the nation, reminding us of the power of music to unite and persevere. The Naija New School Naija spotlighted the hottest new acts and cutting-edge sounds in Nigerian music, highlighting the artists and tracks driving the industry forward. The Sounds of Nigeria on the other hand celebrated the stories that shape our identity, highlighting the rich and diverse musical traditions of Nigeria.
“Nigerians have always had a deep love for music, and their resilient spirit shines through in the global success of Nigerian artistes. Spotify is honoured to celebrate a nation that continues to make Africa proud, amplifying the sounds and stories that resonate far beyond its borders” says Phiona Okumu, Spotify’s Head of Music for Sub-Saharan Africa.
To further enrich the campaign experience, Spotify is collaborating with renowned content creator and DJ Justin UG for a takeover of the Internet Famous playlist. Justin UG, known for his creative content, love of Nigerian music and culture, will introduce a wider audience to new sounds and perspectives.
In addition to the curated destinations and takeover, Spotify will also introduce two new playlists: Naija Gospel Throwback and Nigerian Highlife. Naija Gospel Throwback celebrates the history of Nigerian gospel music with classic anthems, while Nigerian Highlife showcases the vibrant and upbeat genre with its infectious rhythms and catchy melodies.
Read Also: Lagos govt signs MoU for transfer of Epe General Hospital to FG
