WORRIED by the accustomed negative trends in Nigerian movies, the Federal Government recently placed a ban on the promotion of money rituals and vices in Nigerian films. Disclosing this during a National Stakeholders Engagement on Smoke-Free Nollywood held in Enugu, Enugu State, an event organised by the National Film and Video Censors Board (NFVCB) and the Corporate Accountability and Public Participation Africa (CAPPA), the Executive Director/CEO of the NFVCB, Dr Shaibu Husseini, said that the country was currently confronted with an industry emergency requiring bold and ambitious actions from all parents, guardians and stakeholders. He said: “I am delighted to announce to you that the Minister of Arts, Culture and the Creative Economy, Hannatu Musawa, pursuant to Section 65 of the NFVCB Act 2004, has approved the regulation. The minister has approved the Prohibition of Money Ritual, Ritual Killing, Tobacco, Tobacco Products, Nicotine Product Promotion and Glamorization Display in Movies, Musical Videos and Skits Regulations 2024. We have also forwarded the approved copy to the Federal Ministry of Justice for Gazette.”
According to him, besides the health implications, glamorizing smoking in films has a negative influence on teens and young adults, the largest segment of Nigerian movie viewers. His words: “The film industry occupies a central position in the entertainment and creative sector, and it is imperative that we continue to place the highest premium on the progress of the film industry. The NFVCB supports smoke-free movies and supports smoke-free Nollywood, and we therefore seek your collaboration to develop creative content that discourages smoking and promotes positive health messages. After series of engagements, the NFVCB in collaboration with the CAPPA decided to do a subsidiary regulation to address smoking in movies since this aspect was not expressly spelt out in the extant law. The NFVCB is well prepared to take leadership in this regard and has planned and begun implementing innovative ways to achieve its mandate.”
For decades, while there have admittedly been some positives in terms of the exponential growth of the movie industry and the expansion of the audience and income base, together with growth in terms of the technical aspects of movie making, including the use of special effects, Nigerian movies have generally tended to present false narratives, shirked the social responsibility of advocating societal change, and assisted the feckless political establishment in confining the vast majority of Nigerians to the morass of poverty, despondency and despair. They have glamorized voodoo, conveying the impression that it is the only source of wealth, and thus misleading the country’s army of impressionable, often jobless youths who have, by their own admission, not only learnt bad habits from the movies but put them into practice, sometimes landing in the clutches of the law and lamenting their poor choices.
It is a fact that even at this very moment, most Nigerian movies continue to portray Nigerians as a people very badly; that is, as avid subscribers to dark and demonic practices, fraud, prostitution and drug abuse, to mention but a few. They show a society still living in the stone age, which is why the late erudite scholar, Professor Ayo Banjo, once panned them for consistently portraying a bygone age and for being pernicious in their messages. In most cases, the movies portray Nigerians as a people still stuck in superstition, whereas culture is dynamic and any aspect of it that is repugnant should be discarded. Nigerian movies, if they are to assist in the development and modernisation effort, ought to project positive images and ideas. They ought to enable and give a fillip to science and technology.
Nothing in life is static: movie culture should be dynamic. There was a time twin babies had to be killed in many communities in this country, but magnifying such today is evidently anachronistic. Sticking to the osu caste system, the suppression of widows and genital mutilation is barbaric: the content of Nigerian films should be in tandem with the paradigm shift in the society. The idea, however, is not just about issuing a ban, but more about the state of enlightenment and development of those involved in the industry. Their production naturally would not just portray their creative predilections, but also their level of consciousness, which makes it important to raise the consciousness of movie producers and practitioners, such that they would key into the idea of using their films to portray the limitations of rituals and not seek to glamorize them. Indeed, with the right kind of consciousness, films and movies are some of the best ways to help change society and correct anomalies. The idea should be to conscientize movie practitioners about the need to observe the limits and negatives of rituals and use their craft to help dissuade society from them. The government should take up this advocacy in earnest.
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