Ahead of the November commencement date of Ipada Carnival 2024, President Bola Tinubu has confirmed his attendance at the event as the chief host. This is coming on the hills of the president’s earlier endorsement of the carnival and the ongoing Ipada Initiative being promoted by the founder and President of La Campagne Tropicana Beach Resort, Otunba Wanle Akinboboye, in collaboration with the Federal Ministry of Tourism.
In a recent letter, the Chief of Staff to the President, Femi Gbajabiamila, stated: “President Bola Tinubu has confirmed his attendance for the Ipada Carnival event as the chief host.”
Besides his attendance, the letter further stated that the President Tinubu has also agreed to take on a much bigger role at the event.
The president sees the fiesta as a veritable platform to promote Nigeria and Africa on the global stage as well as the benefits it will bring to the country and the African continent.
To this end, Gbajabiamila disclosed that “President Tinubu has graciously accepted the roles of being the Grand Patron and Chief Global Ambassador of the carnival and Ipada Initiative.’’
With these grand roles by him, the president has put his official stamp on the project as having the full backing of the Nigerian government.
This is expected to serve as a big boost to the development and promotion of Nigerian tourism, which in recent years has witnessed its lowest moment following lack of attention to its development by the government.
However, President Tinubu, on assumption office over a year ago, has turned attention to the sector by creating separate ministries for tourism and culture, respectively. Tourism and culture were hitherto lumped together under the Ministry of Information and Culture by the previous administration.
This step is aimed at achieving the ‘Renewed Hope’ agenda of the president as well as improving Nigeria’s economy by focusing on tourism.
This renewed move will be a historic one as it will be the first time in the annals of Nigeria’s cultural tourism ecosystem that a sitting president will not only stand behind a private initiative, but also personally serve as a rallying point as both the Chief Host and Global Ambassador.
Ipada Initiative is a Motherland Beckons’ activation by Akinboboye that is designed to ignite mass movement of Africans in the Diaspora all over the world to Africa – Motherland – using Lagos as a gateway to others parts of Africa.
It should be noted that Ipada Initiative is already ongoing, with countless of tourists touching down weekly at the multiple-awards winning African-themed La Campagne Tropicana Beach Resort located in Ikegun Village, Ibeju Lekki, Lagos and overflowing to several other hotels in the country.
The Ipada Carnival 2024 is going to be the biggest ever cultural, arts, fashion, musical concerts and potpourri of entertainment at La Campagne Tropicana Beach Resort is scheduled to hold officially between November 28 and December 8. Both events are expected to attract over five to 10 million tourists’ inflow to Nigeria and other African countries on an annual basis.
The 10-day event will offer a memorable platform for tourists, both business and leisure travellers, to explore the abundant and colourful cultural experience that will be uniquely curated for them and business opportunities in Africa through the Business Unusual programme, which entails a number of activations.
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Besides the president’s earlier letter of endorsement calling on government at all levels to support the programme and giving directive to the Minister of Tourism, Mrs Lola Ade-John, to mobilise departments and agencies, a number of state governments have, on their own, endorsed and declared full support for Ipada Initiative and the carnival.
These include the host state government, Lagos and then Ekiti and Ondo States while others are expected to line up behind Akinboboye and the Ministry of Tourism in the realisation of this historic project in the coming days, following the President’s full involvement in ensuring the success of the project for the good of the nation and the continent.
