The management of fintech company, Woven Finance Limited, has said the decision to rebrand the company’s identity and re-launch its platform was informed by the need to depict a renewed commitment to empowering individuals and businesses with accessible and innovative financial solutions.
The company’s management, at a Brand Refresh and Lifestyle Expo held in Lagos, recently, also stated that the company, which has a keen focus on integrity, innovation, and customer-centricity, is poised to reshape the future of digital finance in Nigeria.
Its CEO, Mr. Obafemi Collins described the brand refresh as not merely a new logo or design, but a renewed commitment to the company’s mission.
According to him, the Woven Finance’s re-launched platform offers a range of features, designed to enhance customer experience and meet the highest standards of security and functionality.
Obafemi also noted that the transformative potential of digital technologies like AI, blockchain, and cloud computing in revolutionizing financial services, has made it imperative for the company to come up with a strategy that would enable it harness these advancements, and stay at the forefront of the fintech revolution.
He described the brand refresh as symbolising a fresh start for the company, reflecting its dedication to customers and innovation in an evolving industry.
The Woven Finance boss stated that the company had, in the past four years, delivered secure, seamless financial services across Technology, Education, Fashion, Gaming, Logistics, Healthcare, Social Work, and Lending, while attributing the feats to the company’s commitment to innovation and adaptability.
In his keynote address, Group Managing Director, Plural Group, Aremo John Adeleke, described the brand refresh as ‘more than a facelift’, but a reaffirmation of the true essence of the company, and its directions.
“The new look, voice, and values reflect a Woven Finance that is dynamic, trustworthy, and forward looking,” he stated.
READ ALSO: Revenue collector crushed to death in Lagos
