THE management of Grand Oak Ltd has explained that its decision to refresh its premium Schnapps brand, the Seaman’s Schnapps, stems from the need to tackle the on-ongoing challenges of maintaining category trust amidst the threat of product adulteration, in the market.
Speaking at the unveiling of the new-look Seaman’s brand in Lagos, recently, Group Executive Director, Lexcel, Mr Wale Majolagbe stated that the refresh was one of the brand’s ways of taking a new bold step in reinforcing its brand credentials and leadership.
He described the refresh as not just a response to changing times but a commitment to preserving the brand’s rich heritage, while also adapting to the expectations of a modern, sophisticated audience.
Speaking in a similar vein, Marketing Manager, Grand Oak Ltd, Mr Gbemileke Lawal said the new packaging is designed to speak to the old and young consumers.
“The brand recognises that while younger consumers are proud of their roots and seek products that enhance their self-image, older consumers value their heritage and the role that Seaman’s plays in cultural and spiritual practices.
“The refresh is designed to speak to both groups, maintaining the authenticity and quality that older generations trust, while introducing a modern, attractive aesthetic that appeals to younger consumers,” Lawal stated.
Senior Brand Manager, Seaman’s Schnapps, Mrs Nnenna Uche-Onyenacho noted that the new cap not only preserves the quality and flavour of the brand, but also provides consumers with the assurance of an original, unadulterated product.
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