Nigeria’s entertainment industry has witnessed the rise of a new management company as Saheed Oyekanmi, popularly known as Xahido, has launched his own firm, XINC. The highly connected entertainment personality and talent management professional brings nearly a decade of experience managing and working with top-flight artists, DJs, VJs, show promoters, and brand executives.
Xahido has cultivated expertise in various aspects of artist and road management, A&R, event promotion, publicity, and perception building. His extensive experience spans talent bookings, stakeholder liaison, music and content promotion across digital platforms, brand management, and advisory services.
XINC aims to redefine the management and promotion of artists and content creators by offering services that include exclusive event management, club management, digital music distribution, and talent development. Xahido’s vision is to place Nigerian talent, music, and arts on the global stage.
With his strong network and expertise, XINC is set to become a driving force in showcasing Nigerian entertainment globally.
Xahido’s portfolio includes managing artists like Ayox, TClassic, and HAEKINS. His work extends to major promotional campaigns for TClassic’s hits such as “Fall in Love” featuring Mayorkun and “Nobody Fine Pass You,” as well as handling club promotions for stars like CKay and Majeeed. Xahido’s event management experience includes high-profile events like the Scot-Free Party, Blackbox Erotic Pool Party, and the Mayor 101 National School Tour.
Under Xahido’s leadership, XINC has successfully launched profitable revenue streams for both new and existing clients. His role as Chief Operating Officer has seen him manage multimillion-naira turnarounds while implementing oversight frameworks to ensure continuous improvement in risk management. His focus on financial targets, customer satisfaction, and operational excellence positions XINC as a key player in Nigeria’s competitive entertainment market.
XINC’s ambitious projects have already attracted international attention, with Xahido managing high-value collaborations and relations with international clients. He has also developed governance and compliance frameworks that align with regulatory requirements, further enhancing the company’s growth and reputation. XINC’s service offerings span from music promotion to event PR, ensuring seamless execution of high-impact events.
Before launching XINC, Xahido honed his skills at Davido Music Worldwide (DMW), where he managed artists such as Yonda, Lil Frosh, and Speroach Beat. During his time at DMW, he oversaw the promotion of major hits like “Aje” by DMW All Stars and “Las Vegas” by Yonda featuring Burna Boy. Xahido was instrumental in securing Yonda’s collaboration with Davido on the “Animashaun” track from the Good Times album.
Xahido’s journey from managing local talents to launching a full-scale management company is a testament to his dedication and vision for the Nigerian entertainment scene. With XINC, Saheed Oyekanmi is poised to take the industry by storm, contributing significantly to the global export of Nigerian talent and music.
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