Golden Penny has disclosed its partnership as an official sponsor of the Family Feud TV show franchise in Nigeria as part of its commitment to driving family togetherness and unity through entertainment and local content.
The Family Feud TV show is a game show that features two families of five members going against each other as they try to guess the most popular answers to a series of survey questions.
The consumer-centric company also disclosed that through this partnership, it seeks to express its commitment to developing local capacities by promoting local content in Nigeria to build our heritage as a nation.
Over the years, Nigeria’s entertainment industry has recorded significant growth and patronage from audiences both locally and internationally which aids in telling the Nigerian story in a more positive light.
Speaking about the strategic outlook for the partnership, the FMN Managing Director for Food, Mr. Devlin Hainsworth stated Golden Penny has been affording millions of Nigerian Families great tasting, quality, and nutritious food options over six decades.
Hainsworth described it as a key strategic imperative to drive family togetherness using local content; hence, the partnership with the organizers of the Family Feud franchise in Nigeria is geared towards orchestrating this mandate especially during this holiday season.
He assured continued creation of fun and lasting good memories for its consumers and stakeholders.
“For over six decades, FMN through its iconic brand, Golden Penny, has been affording millions of Nigerian families great tasting, quality and nutritious food options.
“And it has always been a key strategic imperative for us to drive family togetherness using local content thus our partnership with the organisers of the Family Feud franchise in Nigeria is geared towards orchestrating this mandate especially during this holiday season.
“We would continue to create fun and lasting good memories for our consumers and stakeholders,” he said.
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Also commenting on the partnership, the FMN Head of Marketing, Mr. Ilyas O. Kazeem, noted that Golden Penny brand has a rich tradition of entrenching rich flavour and nutritious products at the heart of every meal, adding that it is through this heritage that it drives family togetherness.
While stating the fact, the Marketing boss said different participating families testify about how the show afforded them the opportunity to reunite with their loved ones, noting that the company is proud that their investment in the show is part of the reasons why these reunions became a reality.
“The FMN – Golden Penny brand has a rich tradition of entrenching rich flavour and nutritious products at the heart of every meal and it is through this heritage that we drive family togetherness which is also a major goal for the family feud show in Nigeria.
“As a matter of fact, we have heard different participating families testify about how the show afforded them the opportunity to reunite with their loved ones and we are proud to state that our investment in the show is part of the reasons why these reunions became a reality,”Kazeem said
