By Bode Adewumi
Mr Funso Aina, MTN Nigeria’s Senior Manager, External Relations and one of Africa’s most decorated media and public relations professionals, has been announced “Innovator of the Year” in the brands category at the highly respected SABRE IN2 awards.
Awarded since 2013, the SABRE IN2 awards recognise excellent work that highlights the expanding scope of the PR profession, from content creation to the evaluation process using data and analytics to inform, enhance and evaluate campaign successes across the globe.
Aina’s recognition was announced by PRovoke Media on February 15, 2023.
The award was presented at the PRovoke EMEA Summit in Gesellschaftshaus Palmengarten Frankfurt, Germany, recently.
The Editor-in-chief, PRovoke Media, Arun Sudhaman said, “The media and communications industry is in the age of convergence, with every discipline demonstrating decent impressions to be most valuable to organisations and agencies.
“The innovation SABRE awards recognise groundbreaking campaigns, having factual data analysis and implemented with the use of technology for evaluation by industry leaders.
“The award category spotlights professionals in agencies and brands that empower and enable reputation excellence within their organisations.”
This innovation award is a testament to Aina’s trailblazing efforts in media relations, through MTN Nigeria’s Media Innovation Programme (MIP), a six-month certificate programme for Nigerian media practitioners to increase the knowledge and skill base of the participants, help them understand the changing media landscape and how to effectively use technology to create impactful media content in the country and Africa at large.
During the study, 20 media practitioners from various media sectors engaged in capacity-building sessions to stir up their innovations and improve ways of practice to create sustainability in the industry.
This was apparent in their study trip to the University of Witwatersrand, South Africa, where the participants engaged in interactive sessions on creativity and innovation, explored opportunities in the media business and brainstormed on solutions to some of the challenges to successfully running media businesses in Africa.
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