TMKG Consulting a pioneering force in Out-of-Home (OOH) media auditing in Nigeria, and P+ Measurement Services, an independent PR measurement and audit consultancy, have completed a buy-in that will see both businesses operate under one platform, the Media Monitoring & Audit Group (MMAG), a wholly-owned Nigerian holding company.
This is one of the strategic moves by the two agencies to amplify their capacity to comprehensively monitor media assets and ensure compliance, under the leadership of Philip Odiakose, currently Chief Media Analyst at P+ Measurement Services.
Philip, who takes on the dual role of Chief Media Analyst and Managing Consultant at P+ Measurement Services and TMKG Consulting, will be bringing his 15 years of cognate experience, subject matter expertise and thought leadership in the media monitoring and measurement space to the Group.
Expressing his excitement at the buy-in, TMKG Consulting’s Co-founder and Founding CEO, Dan Oshodin, described the company’s partnership with P+ Measurement, as aligning perfectly with TMKG’s vision and values which include championing integrity, accountability, and transparency in the Nigeria advertising and media industry.
“It opens exciting opportunities to expand service offerings across more and all media platforms, enhance regional market presence and provide even greater value to clients,” he stated.
Speaking on the new development, Philip noted that the integration facilitates a broader spectrum of media monitoring and performance audit services, reinforcing the commitment of both entities to comprehensively support brands’ media strategies.
“The collaborative effort within the Media Monitoring and Audit Group (MMAG) is set to revolutionise the industry landscape,” he added.
